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What is Pricing ?

Updated: Mar 26, 2023

Pricing refers to the process of determining the value of a product or service and setting a monetary price for it. Pricing is a critical element of a company's marketing mix, as it can impact the company's profitability, market share, and overall success.

There are different pricing strategies that a company can use, depending on the product, target market, competition, and other factors. Some common pricing strategies include:

  1. Cost-plus pricing: This involves adding a markup to the cost of producing the product to arrive at a selling price.

  2. Value-based pricing: This involves setting the price based on the perceived value that the product or service offers to the customer.

  3. Competitive pricing: This involves setting the price based on the prices charged by competitors for similar products or services.

  4. Dynamic pricing: This involves setting the price based on real-time market demand and supply conditions.

  5. Penetration pricing: This involves setting a low initial price for a new product or service to gain market share.

  6. Skimming pricing: This involves setting a high initial price for a new product or service to capture early adopters and maximize profits.

Ultimately, the pricing strategy chosen by a company should align with its overall business goals and objectives.


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